Meta Ads · Facebook & Instagram

Ads That Fill
Your
Showroom.

Generic Meta campaigns waste budget on the wrong people. DAIS runs dealership-specific ad strategies — retargeting your inventory viewers, reaching lookalike audiences of your best buyers, and turning social scroll into showroom visits.

$5–$15
cost per lead vs. $25–$75 on listing sites
3.4x
more leads at the same monthly budget
68%
lower cost-per-lead vs. Cars.com & CarGurus
$0
annual contract — no lock-in, ever

Built for Dealers, Not Generic Brands

Listing sites like Cars.com and CarGurus charge you $25–$75 per lead — for buyers who are also seeing your competitors' inventory on the same page. Facebook Ads with DAIS puts your specific vehicles in front of in-market buyers in your zip code, and delivers the lead directly to your CRM.

In-Market Buyer Targeting

We reach people actively searching for vehicles in your geographic area — not general audiences who might someday buy a car.

Vehicle-Level Targeting

Target by specific make, model, year, or VIN. Got a 2020 F-150 sitting? We show it to F-150 buyers in your market — not everyone.

Inventory Retargeting

Dynamic ads that follow a buyer who viewed your listing — showing them the exact vehicle across Facebook and Instagram until they come back.

Live ROAS Dashboard

Cost per lead, reach, impressions, and return — visible 24/7. No waiting for a monthly agency report to know if your budget is working.

Got a Unit Sitting
90 Days?
We Know Who to Show It To.

Traditional listing sites wait for the right buyer to find you. DAIS goes and gets them. We identify the exact buyer profile for each vehicle on your lot — make, model, year, mileage, price point — and put that specific unit in front of the right person in your market before they ever search for it.

Unit-Level Ad Campaigns

Each aging unit gets its own targeted campaign — shown to buyers who match that vehicle's buyer profile in your area.

Qualified Leads, Not Just Clicks

We target people with demonstrated purchase intent — buyers who've been researching similar vehicles, visiting competitor lots, or financing calculators.

Cut Your Average Days-on-Lot

The goal isn't more impressions. It's moving the unit. DAIS campaigns are optimized for lead submissions and showroom visits — not vanity metrics.

47
avg. days-on-lot reduction
3.4x
more leads on targeted units
$9
avg. cost per qualified lead
2019 RAM 1500 Big Horn
5 Days on Lot
$31,990 · 42K mi · 4WD · Crew Cab
No active campaign Waiting for the right buyer...
DAIS targets it
2019 RAM 1500 Big Horn
Campaign Active
$31,990 · 42K mi · 4WD · Crew Cab
Truck buyers · 35–55 · 30mi radius RAM 1500 browsers Towing + work use intent $28K–$40K budget range
11 days later
2019 RAM 1500 Big Horn
SOLD
Lead from Facebook · Visited showroom · Closed
Cost per lead: $9 vs. $0 on CarGurus

What You're Actually Paying Per Lead

Traditional lead sources charge a premium and deliver shared, anonymous leads. Facebook Ads with DAIS delivers qualified, exclusive leads at a fraction of the cost.

Traditional Lead Sources
$25–$75
average cost per lead
Cars.com
Annual subscription + lead fees · shared with competitors
$40–$75/lead
CarGurus
Monthly package · your listing competes with similar vehicles
$35–$65/lead
AutoTrader
$1,500–$3,500/mo flat · broad audience · no specific targeting
$35–$70/lead
Carfax Advantage
Listing-based · $899+/mo · no in-market audience targeting
$25–$60/lead
Leads shared with multiple dealers
Annual or long-term contracts
No vehicle-level targeting
Buyer already comparing 10 dealers
VS
Facebook Ads with DAIS
$5–$15
average cost per lead
Exclusive leads — yours only Every lead goes directly to your CRM, tagged with source and vehicle. Not shared with anyone.
No annual contracts Month-to-month. Pause anytime. Scale your budget up when inventory moves, down when you're full.
Vehicle-specific targeting Target by make, model, year. Run a campaign for a single aging unit. Reach the right buyer for each car on your lot.
Reach buyers before they search We find in-market buyers while they're on social — before they land on a listing site and see your competitors too.

See Where Your
Budget Is Leaking

Book a free Meta Ads audit. We'll pull your current account (or build a benchmark if you're starting fresh) and show you exactly where the budget is wasted — and what a DAIS campaign would look like instead.

Built Around Your Inventory Full campaign setup, pixel install, and audience build — targeting your vehicles and your local buyers
Total Transparency Live dashboard access from day one — no waiting for monthly reports
ROAS-Positive or We Adjust Every campaign is actively managed until it delivers a measurable return

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